CONFIANZA EMOCIONAL Y RACIONAL EN MARKETING POLÍTICO // RATIONAL AND EMOTIONAL TRUST IN POLITICAL MARKETING // CONFIANÇA EMOCIONAL E RACIONAL EM MARKETING POLÍTICO
نویسندگان
چکیده
منابع مشابه
Evolution of Marketing to E-marketing
The Internet was initially developed for military purposes but soon grew into an academic tool intended to disseminate research from one institution to another. In the 1990s, the Internet was introduced into the business arena and has steadily grown into a very important business tool that has helped businesses to achieve and improve on their strategic goals. The Internet has created new revenu...
متن کاملMarketing and the Political Environment
THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...
متن کاملPolitical Parties and Political Marketing ‘ Strategies ’
This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...
متن کاملA New Concept of Marketing: The Emotional Marketing
Nowadays, in the marketing area, a new concept of marketing is emerging: the emotional marketing. The emotional marketing studies how to arouse emotions in people to induce them to buy a particular product/service. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the em...
متن کاملPolitical Marketing Ms . Shruti Garg
Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Dimensión Empresarial
سال: 2016
ISSN: 2322-956X
DOI: 10.15665/rde.v14i1.575